Procter & Gamble

Guerin McClure, Brand VP, NA Air Care & NA F&HC Wellness
Justin Longworth, Brand Director, Febreze NA Design
Eugene Suk, Brand Director, Febreze NA Delivery
Marc Villegas, Senior Brand Director, Brand Strategy and Advertising
Stacey Lipe, Air Care CMK
James Pooley, VP, Brand Building & Integrated Communications
Paul Chick, Director, Advertising Production, NA Fabric Care & Baby Care
Ross Jacobson, Senior Brand Manager, Febreze NA
Aaron Vennemeyer, Senior Brand Manager, Febreze NA
Mike Mohr, Senior Brand Manager, Febreze NA
Jen Brenner, Design Director, Air Care
Keith Cannon, Senior Scientist

Grey Advertising *Lead Agency

Margaret Russo, Group Creative Director
Chris Kowalak, Associate Creative Director
Marissa Kramer, Associate Creative Director
Katie Pembaur, Director, Strategy Research and Planning
Marge Mikolajewski, VP, Account Director
Adam Kahn, Chief Creative Officer
Debby Reiner, President, Global Clients and Business Leadership
Christopher Reintz, Chief Client Officer
Mercedes Campos, EVP, Global Account Director
Emily Fague, Account Supervisor
Emily Gerber, Account Supervisor
Tony Muller, Creative Director
Mark Van Patten, Art Director
Matt Berohn, Director, Display Media
Zachary Fugate, Senior Art Director
Emily Desmond, Senior Copywriter
Sarah Medley, Group Director, Client Operations
Lee-Ann Hall, Project Manager
Telisha Galizio, Associate Director of Strategy

Integer

Lauren Hendricks, Senior Strategist
Wendy Winter, VP, Business
Anne Macomber, Group Creative Director
Victor Rasgaitis, Associate Creative Director

Quigley Simpson

Ashley Smith, Account Director

Landor & Fitch

Olivia Solomon, Client Manager

Townhouse

Alison Gottlieb, Integrated Producer
Katy Hill, VP, Executive Integrated Producer
Sheri Lutz, VP, Head of Content Operations

Febreze needed to breathe new life into a declining bathroom air freshener segment, with the ambition to both grow the segment and take the #1 position. With this goal in mind, Febreze uncovered a powerful problem plaguing America’s bathrooms—odors that fling from the toilet with every flush, sticking to fabrics and re-emerging as stink: “Flush Fling.” To address this unsolved problem, we created a PSA-style campaign that completely disrupted this segment of broken promises, ultimately becoming the #1 SOM leader and growing the segment +13%.