Diageo North America

Sophie Kelly, SVP, Whiskeys
Nicky Heckles, VP, Brand Marketing, Crown Royal
Jason Sorley, Brand Director, Crown Royal
Johannah Rogers, Content Director
Lauren Pruner, Associate Brand Manager
Brittany Brown, Director, Ideation & Innovation
Amanda Perring, Senior Manager, Consumer Planning
Gina O’Halloran, US Media Director
Anne Mason, Sr. Manager, Media
Brian Boline, Sr Manager, Ecommerce & Insights
Kyra Zeller, Senior Manager, Brands in Culture
Michelle Sibley, Manager, Incubator Brands
Jean Hauptman, Commercial Planning & Activation

Anomaly *Lead Agency

Gareth Goodall, Partner, CSO
Bernardo Guzman-Lopez, Strategy Director
Hollie Alexander, Business Director
Damien Reid, Managing Partner, Head of Account Management
Cameron Gunter, Account Supervisor
Jenn Ross, Account Director
Will de Lannoy, Head of Communications Strategy
Cooper Lemon, Social Strategy Director
Seth Jacobs, ECD

Starpower LLC

Taylor Strategy

Carat

PHD

Crown Royal proved that an insight born of multicultural audiences has the power to move everyone. Proving the richness found in multicultural communities has the power to connect with people more meaningfully than category cliches around celebrities, conspicuous wealth and provenance. We reached the universal through the specific. Tapping into a multicultural insight (it’s not what you have, it’s what you give), universally appealing among a broader audience. Performing exceptionally, even in mono-culture placements like Country Music television (where it returned some of the highest ROI!).