Hulu

Nick Tran, VP, Brand and Culture Marketing
Ryan Crosby, VP, Brand & Content Marketing
KellyCampbell, CMO
Michael Schneider, Head of Live TV & Sports Marketing
Jordan Badia-Bellinger, Live TV Marketing Strategy Lead
Chie Kobayashi, Associate Live Marketing Manager
Rossalind Pressman, Live TV Strategy & Marketing

Big Family Table *Lead Agency

Ravi Jayanath, Sr. Strategist
Will Burroughs, Head of Strategy
Guto Araki, Head of Creative
Max Pollack, Senior Art Director
Carly Blitz, Senior Copywriter
Neal Desai, Creative Director
Eric Manchester, Creative Director
Lacy Borko, Account Director
Andrew Haumersen, Account Supervisor
Chris Carter, EVP, Group Account Director
Dan Kaplan, SVP, Executive Integrated Producer
LucyHerzog, Senior Integrated Producer
Jimmy Gutierrez, Executive Business Affairs Manager
Monique Paul, Assistant Account Executive

UM Worldwide

Every February the sports and advertising worlds zero in on The Super Bowl. So how did Hulu captivate America by telling a more compelling football story than the Super Bowl AND out-maneuver America’s biggest advertisers? With a single uncaptioned Instagram post that fanned the flames of one of the NFL’s most famous ongoing sagas: when will Tom Brady retire? The result: 2.5 billion earned impressions later Hulu had the second most talked about SB spot and drove 27% more sign-ups their previous year’s ad, more than 5x our goal.