Microsoft

Kathleen Hall, Chief Brand Officer
CarolHutchinson, General Manager, Global Advertising
Stacey Terrien, Director, Global Advertising
Jenny Leahy, Director, Social and Media Partnerships
Ron Schott, Senior Advertising Manager
HannahWesting, Senior Marketing Manager
Dawn Novak, Senior Marketing Manager
DanielleRadcliffe, Social Media Manager
Jorg Neumann, Founder and Managing Director
James Delaney, Blockworks Founder and Managing Director

m:united // McCann *Lead Agency

Shayne Millington, EVP, Global Executive Creative Director
Piper Hickman, EVP, Global Executive Creative Director
Kevin Nelson, Managing Director
ScotBeck, EVP, Global Business Leader
SocratesPapazoglou, SVP, Group Account Director
AshFarr, EVP, Global Director of Strategy & Research
MelSenecal, VP, Executive Producer
Sean Bryan, Co-Chief Creative Officer, North America
TomMurphy, Co-Chief Creative Officer, North America
FerdinandDaniele, Creative Director
StephanieCajucom, Creative Director
GabieFleischer, Sr. Art Director
JessicaNew, Sr. Copywriter
DavidCliff, Director of Creative Technology
Jeremy Miller, Chief Marketing and Communications Officer
PatriciaBurelli, Account Director
Divya Joseph, Sr Account Executive
Nathy Aviram, Chief Production Officer
Morgan Edsrom, Producer
KellyRamsey, Senior Art Producer
Caroline Sollman, Art Producer
EricJohnson, SVP, Executive Music Producer
Jamie Jou, Business Manager, Music
Jordan Berger, Strategy Director
James Rooney, Strategist

Carat

To build brand love for Microsoft, we needed to show how Microsoft plays an essential role in spreading optimism in a time of isolation: how escaping to new worlds gives us new perspective. This holiday, we brought people a gift of a little escape, and a new perspective through a film and explorable worlds powered by Microsoft innovations. We increased perceptions of love, innovation, and consideration for Microsoft by giving the world much-needed moments of uplift, helping them to remember that there's so much joy waiting to be discovered.