Merrell

Ann Paradise, Senior Retail Marketing Manager
Garrett McGuire, Director of Retail Marketing

Blue Chip *Lead Agency

Optimus, Inc.

Rob Gregory, Director, One At Optimus
Tim Jacobs, National Director of Sales, One At Optimus
Dave Buehrle, Head of Production
Sydney Thompson, Line Producer
Jill Van Buren, Production Supervisor
Matt Glover, Editor, Optimus Post
Margo Hess, Assistant Director, Optimus Post
Brian Hrastar, EP/Managing Director

Merrell has been a leader in hiking since 1981. So when millions of consumers were getting outside during the pandemic you would think we’d be the go-to-choice for the trail. But we weren’t. Turns out younger consumers don’t always consider traditional outdoor brands for their outdoor adventures. We created an integrated shopper program successfully launching our new "fast hike" category at Dick's Sporting Goods. "Take A Hike" encouraged younger consumers to redefine hiking with every step, positioning Merrell as the brand that has your back for every kind of hike.