Mondelez International

Stephen McGowan, RVP, Shopper Marketing and Strategic Partnerships
Anne Martin, Customer Director, Shopper Marketing
Jennifer Mason, Customer Director, Shopper Marketing
Jillian Durojaiye, Customer Director, Shopper Marketing

VMLY&R Commerce *Lead Agency

Lauren Blass, Vice President, Client Engagement
Tony Brost, Associate Account Director
Jeremy Ruiz, Vice President, Group Creative Director
Jowita Kostek, Creative Director
Lindsay Weinberg, Senior Art Director
Nika Mikhaylov, Sr. Copywriter
Charlotte Thomas, Senior Project Manager
Jennell Oddo, Account Supervisor
Fareezeh Zubair, Account Executive

Acorn Influence, LLC

Breaktime Media

OREO’s belief in the power of playfulness and music’s ability to transcend divides resulted in an iconic partnership with globally recognized recording artist Lady Gaga. At Target Stores, Albertsons Companies and Kroger, Mondelēz International developed an omnichannel campaign that brought people together through their love of music and OREO Cookies. Custom OREOgrams increased engagement with the brand on social channels, and connected people who wanted to remain close while physically being apart. Results went platinum with each retailer seeing an increase in OREO Cookie and overall Cookie Category sales.