CLIENT
7-Eleven, Inc.
Marissa Jarratt, SVP, Chief Marketing Officer
Marissa Eddings, Director, Digital Content
Paige Jones, Sr Director, Brand Strategy
Neha Nayyar, Director, Marketing
Mario Mijares, Head of Consumer Insights & Analytics
AGENCY
Menno Kluin, US Chief Creative Officer
Devon Hong, Executive Creative Director
Joshua Safran, Group Account Director
Andrea Rastogi, Executive Producer
Andrew Hunter, Creative Director
Amie Dowker, VP, Integrated Strategy
Michael Schactner, Creative Director
Doug Murray, Creative Director
Emmanuel Rocha, Jr Copywriter
Jorge Diaz, Jr Art Director
Brian Gartside, Group Design Director
Sophia Del Plato, Senior Designer
Luis Valencia, Associate Designer
Carissa Ranelycke, SVP, Integrated Production
Adrienne Darnell, Senior Producer
Molly Clark, Associate Account Director
Raig Adolfo, EVP, Integrated Strategy
Brianna Rape, Senior Account Executive
Valerie Maroney, Senior Project Manager
Angie Arner, Strategy Director
Ashley Evangelista, Senior Strategist
Jackie Mockridge Mattina, Head of Strategy & Insights
Danielle Moylan, Director, Consumer Insights & Analytics
Nicola Flynn, Senior Manager, Audience & Insights
MJZ
Kate Leahy, Director
Cartel
The Mill
dentsu X
SUMMARY
7-Eleven had been losing their role in the daily American routine since before Covid first came to visit. To survive further headwinds in 2021, the brand dug deep - re-finding the truth at the core of the brand and articulating it for a new generation. In a year full of sporadic variants and lockdowns 7-Eleven unlocked the energy that had been within it all along – one that boosted store visits, brand consideration and turned up big ROI.
