Wingstop

Leo Burnett Chicago *Lead Agency

Connect at Publicis Media *Lead Agency

Laura Johnson, VP, Director
Tara Ounan, Associate Media Director
Janna Sarco, Director Performance Media
Lauren Kurash, Supervisor Peformance Media
Inga Sheehan, Investment Director
Sejal Sura, VP Core Data and Analytics

MSL

Hawkeye

Allison Cox, VP, Client Partner
Erin Maiorana, VP, Creative Director
Julia Botsko, VP, Strategy
Caroline Kelly, Senior Account Executive
Erin McGaughey, Art Director
Shannon Parr, Junior Art Director
David Webster, Senior Production Artist

In 2021, the restaurant category was facing the largest national chicken wing shortage since 2011. Wingstop, a brand built on their mission of “serving the world flavor”, was faced with an unimaginable fate - how do you keep the lights on when you can't sell wings? Wingstop knew it had to step in and help panicked chicken wing fans. In two months, the brand pivoted and launched a new brand, Thighstop. A brand and product solution that delivered the flavor experience chicken wing fans were missing because of the shortage.