GMC

Leo Burnett Detroit *Lead Agency

Steve Glinski, Senior Vice President, Executive Creative Director
Tim Thomas, Senior Vice President, Executive Creative Director
Matt MacDonell, Executive Vice President, Director, Strategy
Yanlin Sun, Senior Vice President, Managing Director
Jim Bickers, Executive Vice President, Director, Account Services
Sarah Ingram, ACD, Art Director
Gabe Guido, ACD, Copywriter
Ryan Trager, VP, Strategy Director
Kaylin Scott, VP Group Strategy Director
Simon Fairweather, SVP, Head of Art/Creative
Tony Booth, EVP, Director, Creative Operations
Myles Rich, ACD, Copywriter
Chris Handyside, VP, Creative Director
Deb McCauley-Ellis, Director, Business Affairs
Matthew Woods, Senior Information Specialist, Strategy
Erin Gutenschwager, Counsel, Legal Services
Stacey Kogler, VP, Account Director
Lauren Pesta, VP, Account Director
Pat Juras, VP, Account Director
Lauren Cousineau, Account Director
Tom Bogner, VP, Director, Business Management/Project Management
Jessica Brooks, Associate Director,Project Management
Kalma Ross, Senior Traffic Coordinator
Roshen Mathew, VP, Strategy Director

Carat USA *Lead Agency

Laura Kovalcik, SVP, Planning Director
David Fasola, EVP, Planning Director
Elizabeth Cambridge, VP, Content
Brian Obenauf, VP, Planning Director

Ranaverse

In 2010, the Hummer left the world stage, iconic for all the wrong reasons. Once unstoppable, it departed with a great deal of perceptual baggage. Its return in 2020 as an EV needed to be a thoroughly revolutionary affair. Fortunately, the automotive reveal was also ripe for revolution. Eschewing the typical corporate affair, we reinvented both the Hummer and the automotive reveal through a multi-platform cultural event which inverted brand perceptions. In short order we sold out the first two model years and changed how vehicles would be launched forever.