AGENCY
Phil Camarota, Chief Creative Officer
Sabrina Diez, SVP, Executive Creative Director
Casey Diehl, Group Creative Director
Erin Collins, Creative Director
Erin Heraty, Associate Creative Director
Laura Wilkens, Associate Creative Director
Blair Carlisle, Senior Copywriter
Keith Katona, SVP, Global Business Lead
Megan Hague, Director, Omnichannel Strategy
Eric Jensen, Account Director
Jackie Dempsey, Senior Art Director
Energy BBDO (Omnicom)
Molecular BBDO
United Entertainment Group
Omnicom Media Group
SUMMARY
With this omnichannel campaign, Ziploc helped shoppers experience the Beauty of Bag Bliss thanks to their fashion-forward Ziploc Accessory Bags. While Ziploc was the category leader in superior food storage, it made growing the brand a challenge. By creating a category within a category across multiple retailers, Ziploc entered the world of fashion and beauty organization, helping shoppers find what they’re looking for and look good doing it. This attributed to shopper increases from Y1 to Y2 in spend per trip +18%, basket size +12%, and brand loyalty +15.8%.