California Department of Public Health

Maria Volk, Chief, Field Services and Program Coordination
Carolyn Becker, Deputy Campaign Manager, COVID-19 Vaccine Task Force
Michelle Jelačić, Public Information Officer, COVID-19 Vaccine Task Force

California Department of Technology

Amy Tong, Director, Office of Digital Innovation
Justin Cohan-Shapiro , Chief Strategist

Accenture Song *Lead Agency

Skedulo

United Language Group

Maximus

The Highlands Consulting Group

Eric Norton, Program Director

When the FDA authorized the first COVID-19 vaccines, California—the nation’s most populous and diverse state—committed to distributing it with equity and speed. Our solution focused on removing vaccination barriers with experience and communications strategies that supported both the public and the medical community and were capable of scaling and adapting to rapidly changing inventories, eligibility, and sentiment. The results exceeded expectations with over 7M vaccine appointments made (37% Latino, the hardest hit community) and the target of 70% of adults partially vaccinated achieved one month ahead of schedule.