CLIENT
Vrbo, Part of Expedia Group
Danny Parker, Global Creative Director
Hayley McKeon, Brand Integrations
Kate Rush Sheehy, Senior Director Global brand
Jess Walters , Senior Mgr, Social
Liz Tavera , Director Global Brand
Jeff Hurst, COO
Jon James , VP Performance
Laura Walters, Head of Production
Alison Kwong, Sr Mgr PR
Hillary Jensen, Brand Integrations
Daniel Vidal , Brand Manager
Alice Rivera , Managing Partner
Melissa Peace, Senior Manager, Brand Strategy
AGENCY
Adam Chasnow, Creative Director
Devin Reiter, President
Lish Kennedy, VP Global Brand
Melanie Fish, Sr Director, Expedia Brand Public Relations
Rory Paterson, VP, Media
Tamala Barksdale, Vice President and Partner
Dawn Peddie, Media Director
Jessica Post, Sr Marketing Manager
Crispin Porter & Bogusky
Jason Pierce, Creative Director
SUMMARY
Plagued by unprecedented cancellations and customer ire, the brand that invented the online vacation rental category had slipped to #2. Vrbo needed to turn around its brand and business during a pandemic that upended travel. Instead of targeting the general population, the “Your Together Awaits” platform introduced Vrbo to families as a facilitator of safe connection, recharging and unforgettable memories. Vrbo went on to regain its leadership position due to outsized awareness growth, a best-in-class YouTube consideration lift, a 70% site visit increase and a 2x rise in gross bookings.
