CLIENT
Eli Lilly and Company
Lina Polimeni, CMO
Megan Suttile , Director, Consumer Marketing Strategy and Operations
Katie Matis, Consultant, Consumer Marketing/Sponsorships
Mary Cerajewski, Consumer Digital Engagement Strategy & Operations
Nick Mosier, Olympics & Paralymics Consumer Marketing
AGENCY
Patty Orlando , Creative Director
Kevin Jones, Creative Director
Henry Lambert, Group Strategy Director
Derek Szynal, Copy Writer
Pierre Jouffray, Art Director
Bianna Nikdel, Brand Strategist
Christin Spagnoli, Design Director
Tobey Bennett, Group Brand Director
Eric Baldwin, Executive Creative Director
Amy Berriochoa, Senior Producer
Grace Petrenka, Senior Art Producer
Anna Boteva, Brand Director
Jon Vaughan, Brand Manager
Stephanie Ehui, Group Media Director
Andrew Lindblade, Head of Strategic Planning
Zac Rosevear, Brand Executive
Laura Caldwell , Executive Business Affairs Manager
Jess Monsey, Monsey
Lindsey Reightley, Creative Operations
Alyssa Ramsey, Group Brand Director
The Corner Shop
Sara Dunlop, Director
Christopher Anderson, Photographer
Work Editorial
Work Editorial, VFX
MPC LA
Claus Hansen, VFX and Colorist
SUMMARY
Lilly, a medicine company, was founded 145 years ago to make life-saving medicine for those who need it. Now in 2021 as a pandemic raged on and health was de-prioritized, Lilly needed to share its belief in putting health above all. But there was a problem, no one really knew who Lilly was and worse Lilly was grouped into one of the most distrusted industries- pharma. Our challenge was clear, we needed to build a positive brand reputation in a distrusted category. The campaign was a success, increasing reputation 308%
