Procter & Gamble

Aga Orlik, SVP, North America Fabric Care
Amy Krehbiel, Brand VP, North America Laundry
Jenny Maxwell, Senior Brand Director, Tide
Alex Perez, Brand Director, Tide
Molly McGuire, Senior Brand Manager, Tide
Kimberly Doebereiner, VP BBIC
Paul Chick, Director, Advertising Production
Rotha Penn Brauntz, Communications Director
Henry Molski, Communications Manager
Tracy Suer, Media Director
Patrick McGuinness, Associate Director of Media
Justin Bracco, Associate Director of Media

Saatchi & Saatchi New York *Lead Agency

Saatchi & Saatchi X

Marina Maher Ketchum

While people are becoming increasingly eco-conscious, they didn’t know they could bring those values to the laundry room. By bringing together the right cast of people and messages, Tide educated everyone on the benefits of turning in cold and actually drove behavior change. With almost 800MM more loads done in cold and a +39% increase in product sales, Tide is helping everyone make an impact without compromising clean.