Reddit, inc.

Blakely BarLev, Chief Marketing Officer
Blakely BarLev, Senior Marketing Lead
Blakely BarLev, Marketing Specialist
Blakely BarLev, Head of Brand Creative
Blakely BarLev, Creative Lead
Blakely BarLev, Senior Communications Manager
Blakely BarLev, Senior Community Manager

R/GA California *Lead Agency

Bryan Gregg, Executive Creative Director
Kevin Koller, Creative Director
Tom Morton, Chief Strategy Officer
Yael Cesarkas, VP, Executive Strategy Director
Ellie Bamford, VP, Head of Media
Kaitlyn Frysztak, Strategy Director
Ricky Weina, Marketing Sciences Director
Tiffany Rolfe, Global Chief Creative Officer
Chapin Clark, Executive Creative Director
Kirstie Bones, Associate Creative Director
Jocelyn McCanles, Associate Creative Director
Scott Steele, Senior Copywriter
Ben Muckensturm, Art Director
Hana Newman, Group Director, Content Production
Felipe Mahalem, Motion Design Director
Janie Penney, Content Producer
David Corns, SVP, Managing Director
Liz Hart, Group Director, Media Operations
Faviana Campbell, Media Director
Devon Bremer, Media Planner/Buyer
Cara Watson, MD, Client Services
Parry Rominger, Account Director
Julie Andrews, VP, Executive Production Director
Catherine Hughes, Group Production Director

Weeks before the Super Bowl LV, Reddit made headlines when an amateur investor community on the platform took on Wall Street. How could Reddit turn this moment of notoriety into equity? Reddit hacked the Super Bowl with a five-second commercial celebrating the power of communities to change the world. The ad was hailed as the unlikely winner of the Super Bowl, generating 6.6 billion impressions, creating new brand appeal and attracting new users and advertisers, while staying true to Reddit’s underdog character.