AGENCY
Arts & Letters Creative Co *Lead Agency
Jed Grossman, Executive Creative Director
Zack Stergar, Creative Director
Zack Stergar, Creative Director
Sam Jolley, Creative
Amber Jolley, Creative
Zack Stergar, Creative
Zack Stergar, Business Director
Danielle Young, Business Manager
Zack Stergar, Group Strategy Director
Zack Stergar, Strategist
Jon Serna, Executive Producer
Nicole Lederman, Sr. Producer
Mel Calabro, Producer
Meron Habtemariam, Asst. Producer
Lenora Cushing, Director, Business Affairs
Cam DiNunzio, Music Supervisor
Christine McHugh, Business Affairs Manager
Jennifer Kmetzsch, Assistant Business Affairs Manager
Allison Oxenreiter, Group Business Director
Caitlin Bokum-Fauth, Strategist
Dallas Simms, Editor
Zack Stergar, Assistant Editor
Ben Layman, Animator & UI Designer
Zack Stergar, Animator
John Girimont, Designer
Justin Herb, Designer
Whiteny Green, Executive Producer
Rob Rosco, Post Producer
Ryan Dunstan, Creative Resource Manager
Micah Berry, Technical Director
JOINT Editorial
Lucky Day
Walker
1000heads
SUMMARY
For spaces that serve LGBTQ+ communities, the pandemic’s effects weren’t just economic: People were isolated from the spaces they rely on for belonging, strength and community. Google set out to put their allyship into action, supporting queer spaces on the road to recovery with grants; tools in Google Maps and Search to help people discover safe, welcoming businesses; and documentary work designed to celebrate the magic these spaces bring and drive business. The campaign delivered on Google’s commitment to build for everyone and drove new adoption of LGBTQ-friendly business tools.