Vaseline

Casey DePalma, Director, PR & Digital Engagement
Brianna Wright, Manager, PR & Digital Engagement
Kevin Tolson, Brand Director, US Skincare
Cecily Pirozzoli, Brand Manager, Vaseline

Edelman *Lead Agency

Andrew Simon, Chief Creative Officer, Canada
Melle Hock, Chief Strategy Officer, U.S.
Megan Skelly, Executive Creative Director
Matt Zavala, Executive Creative Director
Cassandra Shuber, Associate Creative Director
Daniela Marino, Associate Creative Director
Schuyler Higgins, Associate Creative Director
Kate Endeley, VP, Multicultural Strategy
Ashlie White, VP, Integrated Brand
Elizabeth Consul, SAS, Integrated Brand
Judy John, Global Chief Creative Officer
Jordan Atlas, Chief Creative Officer, U.S.
Smita Reddy, U.S. Brand Chair
Michael Byrnes, VP, Director of Connections Planning
Morgan Peterson, Copywriter
James Hill, SVP, Digital
Livia Dayan, VP, Digital
Helena Öhman, SVP Experience Strategy
Camille Marlow, VP, Design Director
Mike Civetti, VP, Tech Strategist
Diane Park, Senior UX/UI Designer
Mia Gross, SAE, Quality Assurance Specialist
Maggie Chaquette, SAE, Technical Producer
Keren Kazam, EVP, Integrated Brand
Sharelyn Devonish, SVP, Integrated Brand
Abisola Adekoya, VP, Purpose
Ted Ou-Yang, VP, Program Director
Sarah Brooks, Senior Project Manager
Adam Zogas, Senior Project Manager
Ari Pomerantz, EVP, Group Executive Producer
Denise Sante, VP, Executive Producer
Byron Clear, Senior Producer
Gina LoPinto, Senior Producer
Kelsey Rohwer, SVP, U.S. External Affairs
Claudia Brito, Media Executive, Health
Lauren Gray, SVP, EGA

VisualDX

Mindshare

We Are Hued LLC

Less than 6% of image-based search results show skin conditions on people of color. And when Black and Hispanic people don’t feel seen in search, they’re less likely to be seen by a dermatologist. Vaseline created See My Skin: the only database designed to search conditions on skin of color. We aggregated thousands of images of the most searched skin conditions, building the world’s most diverse medical image library. Then, we directly connected people of color with culturally competent dermatologists– representing an increase of 1,430% in people seeking dermatological care.