AGENCY
Rob Lenois, Chief Creative Officer
Morgan Mills, Account Director
Mike Pierantozzi, Executive Creative Director
Wanda Pogue, Chief Strategy Officer
Jackie Blaze, Group Creative Director
Katherine O'Brien, Group Creative Director
Jodi Coppernoll, Senior Vice President, Strategy
Molly Johnson, Associate Creative Director
Evan Elberson, Associate Creative Director
Alyssa Ritchie , Senior StrategistTyler Landau, Strategy Director
Peter Ostella , Agency Executive Producer
PHD
ICF
SUMMARY
America was again divided, but on "right" and "wrong" ways to eat mixed nuts. Planters All Or One campaign ignited a debate that inspired people to vote "all at once or one at a time?”. This lead to 280M engagements, 2.2B impressions and Planters successfully breaking out of peanut only perceptions, cementing it’s place as a leader of all nuts with 12% sales increase, 1.28 increase in category dollar share and a .26 increase in Mixed nuts dollar share. The Great Debate changed perception of an old peanut only brand.
