Electronic Arts

Deepa Sen, Senior Director, Marketing & Communications Strategy
Mark Renken, Director, Marketing & Communications Strategy
Quinn Morrissey, Manager, Marketing & Communications Strategy
Julia Victor, Sr. Director, Global Brand Management
Tiara Puglisi, Director, Brand Marketing
Ciaran McCarthy, Senior Director, Creative
Laurel Stark, Creative Director, Campaign
Jonathan Richardson, Associate Creative Director, Campaign
Rachel Crowley, Senior Creative, Campaign
Mary Rauzi, Creative Director, Design
Laurel Ledohowski, Producer
Charles Kha, VP, Marcom Creative
Russell Escalada, Brand Marketing Associate Manager
Jack Welles, Creative
Chloe Carter, Senior Artist
Kat Michie, Associate Creative Director, The Sims
Hugo Ugaz, Design Director
Angelo Ferrugia, Head of Production
Jacky Gilson, Sr. Group Producer
Jessie Wan, Director, Global Brand Management
Lexi McIntosh, Brand Marketing Associate
Tara Moore, Global Integrated Communications Director, Lifestyle
Dana Berkowitz, Sr. Public Relations Manager, Lifestyle
Colleen Nuffer, Director, Media Strategy
Neil Nagaushi, Media Lead, NA Games
Chelsea Nesbeth, Global Social Media Manager, The Sims
Abbey Tomes, Specialist, Lifecycle Marketing
Daisy Ya, Senior Marketing Data Analyst
Ana Corina Arredondo, Senior Global Lead, Community Engagement
Andy Mearon, Associate Community Manager, Sims
Jordan Chang, Global Associate Creator Relations Manager, Lifestyle
Benjamin Pistilli, Senior Manager, Brand Marketing - FBN / IT / IB
Caitlin Tierney, Senior Manager, CSP

Electronc Arts *Lead Agency

The Sims ‘Find Yourselves’ campaign demonstrated the power of a video game to create meaningful opportunities for its players. It was this insight that leveraged the unique simulation nature of the game and helped us reposition The Sims to deliver our new coming-of-age audience’s need for self-discovery. Through this campaign, we successfully reached a new generation of Sims players, which resulted in a 21% increase in share of our strategic growth target coming into the game.