Whirlpool Corporation

Cory Fortunado, Senior Brand Manager
Caleb Magley, Brand Manager
Christine Cataldo, Associate Brand Manager

Digitas United States *Lead Agency

Elizabeth Coulter, Vice President, Group Director
Sara Daul, Account Director
Avery Hall, Associate Project Manager
Katherine Vacey, Project Manager
Caitlin Finn, Senior Vice President, Connections Strategy
Erin Appenzoller, Associate Director, Connections Strategy
Atit Shah, EVP, Chief Creative Officer, North America
Megan McElrath, Vice President, Group Director, Media Investment
Saaniya Ahmed, Media Supervisor
Annie Plunkett, Associate Media Planner
Mikel Hansen, Associate Director, Paid Social
Sarah Pozzi, Planner, Paid Social
Angela Chiu, Associate Planner, Paid Social
Jonathan Lopes, Senior Vice President, Data and Analysis
Kathleen Metzger, Vice President, Group Director, Data and Analysis
Clare Durkin, Senior Analyst, Data and Analysis
Alex Rocklin, Manager, Data and Analysis
Chris Jansma, Senior Vice President, Creative
Michael Epstein, Associate Director, Creative
Daniel Cosgrove, Associate Director, Creative
Cynthia Wilson, Vice President, Group Director, Media Business Operations
Mark Book, Executive Vice President, Head of Content
Jamie Lauten, Associate Content Director
Morgan Carroll, Executive Vice President, President Chicago & Chief Creative Chair
Tim Mattimore, Executive Vice President, Executive Creative Director
Atit Shah, Executive Vice President, Chief Creative Officer, North America
Christopher Loeffler, Executive Vice President, Managing Director
Holly Ronzi, Senior Vice President, Project Management
Nathan Dill, Vice President, Director, Digital Producer

Pinterest

Katrina Greenwood, Senior Partner Manager
Alex Yester, Senior Partner Manager

Real Virtual Zone

Diego Orofino, CEO/Founder

Spark Foundry

Appliance shopping is chaotic. Reentering the category is overwhelming. Shoppers begin researching online to narrow in on the right appliance for them. But information overload shopping online quickly fuels chaos rather than giving shoppers clarity in what they need. Unexpected landmines driven by the pandemic heightened frustration with restricted access to retailer showrooms and supply chain challenges, which exacerbated appliance shopping chaos. Whirlpool’s first-ever Pinterest virtual showroom gave shoppers a curated digital shopping experience that guided them to an in-stock appliance that fit their needs, turning their chaos into confidence.