Kimberly-Clark

Brett Conway, Senior Brand Manager
Kris McDermott, Marketing Director
Ingrid Beaufait, Senior Associate Brand Manager

VMLY&R Commerce United States *Lead Agency

Shelly Schroedl, VP, Strategy
Manuel Bordé, Global Chief Creative Officer
Jeremy Ruiz, VP, Group Creative Director
Matt Stuyck, Creative Director
Stephani Brockmann, Account Director
Christina Ryan, Account Director
Jess Frye, Account Supervisor
RC Jones, Senior Copywriter
Colleen Romano, Art Director
Nina Delise, Art Director
Nitika Sant, Manager, Marketing Sciences
Leah Boileau, Account Supervisor
Michael Larson, Account Executive

Kleenex® not only turned its boxes at Target into canvases for unseen women artists of color to share their passions and perspectives, but also tapped into influencers to spark Tissue Session “chats for change” around meaningful topics such as raising biracial children, inclusivity, and sustainability. By elevating the voices of women designers of color and sparking meaningful conversations among socially conscious Target guests, “Tissue Sessions” connected purchase to purpose and boosted Kleenex® sales at Target by +28% vs. year ago and brand penetration among Black guests by a remarkable +48%.