Unilever

Jayme Jansky, Head of Omni-Channel Shopper Marketing
Cathy Lauro, Senior dComm & Performance Lead, Beauty & Wellbeing
Matt Gilkerson, Shopper Marketing Manager
Hayley Pizzato, Shopper Marketing - Category Lead: Deodorants, Skin Cleansing, Mens Grooming
Mayra Azcona, Director, Omni Shopper Marketing at Unilever
Allie Schenian, Performance Marketing Lead

Arc Worldwide *Lead Agency

Jacqueline McCabe, Creative Director
Kristen Liguori, Associate Creative Director
Ashleigh Schultz, Account Director
Marcus Headlam, Account Supervisor
Tony Buitrago, Junior Copywriter
Rachel Dunker, Executive Producer
Jeff Gabzuda, Strategy Director
Madison Moats, Art Director
Sophia Presutti, Art Director
Cooper Slack, Junior Art Director
Loren Parker, Junior Copywriter
Brandy Gonsoulin , Senior Content Strategist
Fallon Pfeiffer, Senior Producer
Bethany DeMott, Senior Account Executive
Sydney Schmitz, Account Executive
Lynn Cross, Senior Vice President, Account Director
Lauren Elliott, Senior Vice President, Strategy Director
Rhonda Gilbert, Senior Vice President, Account Director
Kristen Simms, Senior Project Manager
Maggie DeGarmo, Project Manager
Lauren Capra, Senior Account Executive
Alma Klein, Senior Vice President, Creative Director, Copywriter
Susan Laesch, Vice President, Client Operations Director
Donna Biancalana, Project Director
Beth DeBona, Strategy Director
Savannah Simms, Strategist
Alaina Africano, Associate Creative Director
Sarah Hall, Art Director
Purvin Darbary, Senior Art Director

Mindshare

Amanda Mure, Associate Director, Commerce
Sydney Epstein, Manager, Commerce

Unilever and Kroger showed Puberty-Puzzled Parents how to take the sweat out of finding their tweens’ first deodorant. Instead of dividing deodorants by gender, we helped them shop based on their tweens’ personalities and passions. This armed parens and kids with a Scents of Confidence. The campaign increased Unilever deodorant sales by 20%, drove retention with 40.6% repeat shoppers during the program period, and increased our share of sales to 47.13% for the deodorant category. Ultimately, Scents of Confidence positioned Unilever as #1 at Kroger among households with children.