AGENCY
Jean Donahue, Head of Account Management
Austin Gambino , VP/Account Director
Sara Worthington, ECD
Armando Flores, ECD
Natalie Alcide, Art Director
James Feess, Copywriter
Victoria Finley, Account ExecutiveLoredana Lapozzuto, Senior Project Manager
Dori Metres, Senior Project Manager
Brian Stout, Managing Director, Strategy & Insights
Lara O'Shea, Executive Director, Strategy & Insights
Jasmine Farooq, StrategistSahrish Qureshi , Director of Strategy & Insights
Jwala Gandhi, Director, Social Connections
Megan Hoppenjans, Group Director of Commerce
Edelman
SUMMARY
After a few challenging years, Advil needed a timely way to regain relevance and boost sales. So in summer of 2022, the most painful travel season ever, Advil positioned itself to speak to a new kind of pain: “travel pain.” By showing an influx of ‘revenge travelers’ they could “Advil the Travel Pain Away,” Advil significantly boosted its sales and increased its brand relevance.
