Lumen Technologies

Shaun Andrews, EVP & Chief Marketing Officer
Scott Horst, Vice President Brand, Creative, Digital & Sponsorship
Adeel Omer, Vice President - Product Marketing & Analyst Relations
Moria Fredrickson, Senior Director, Global Marketing Creative

D'Rozario & Partners *Lead Agency

Stuart D'Rozario, CEO / Chief Creative Officer
Rob Lamplugh, Brand Integration Director
Steve Centrillo, MD / Brand Integration Director
Steve Rudasics, CD / Art Director
Michael Rogers, CD / Art Director
Julian D'Rozario, ACD/Copywriter
Tamsin McDonnell, Group Strategy Director
Tim Anderson, Strategy Director
Natalia Berglund, Digital Design Director
Jack Steinmann, Executive Producer
Kim Witczak, Art Producer
Dan Mackaman, CD / Copywriter

Merkle

Caroline Caldwell, Director, B2B Strategy
Dave Hennessy, Programmatic Lead
Kimberly Dutcher, SEM Lead

altitude

CenturyLink made the gutsy call to rebrand entirely as Lumen. Instead of focusing on “speeds and feeds,” the campaign positioned Lumen as the driving force behind an emerging trend, the 4th Industrial Revolution, helping it achieve category thought leadership and connect with audiences on a deeper level. Since the campaign launched, Lumen is already being seen on the same level as category leaders, like Amazon, in less than two years. Our most recent work has continued to drive brand familiarity and consideration to new heights.