AGENCY
Simon Foster, Executive Creative Director
Nadia Kamran, Executive Creative Director
Stephen Winston, Creative Director
Robert Wakeland, Creative Director
Ash Farr, Managing Director
Kyle Boots, Executive Strategy Director
Nico Guzman, Global Client Leader
Nicole Li, Account Director
Julia Soares, Project Management Director
Debra Airey, Executive Producer
Initiative
Laurie Larson, Managing Director
Jeff Vider, Group Director, Client Advice and Management
Andrea Holt, Group Director, Strategy
Cristobal Valencia, Senior Group Director, Audience Solutions
Caitlin D’Alessandro, Director, Communications Design
Andre Gooden, Director, Digital Partnerships
Natalie Penta, VP, Performance
Aliza Leavitt, Director, Business Intelligence
Lauren Wallace, Associate Director, Paid Social
SUMMARY
Imagine you own a business in 2021. Your expenses are skyrocketing and your best employees quit. 83% of your workforce reports mental health issues. You’re ill-equipped to intervene before your business is impacted. Against all odds, Cigna managed to gain the trust of business owners like you. Cigna’s campaign broke new ground by shifting attitudes about healthcare. By demonstrating how health drives business growth, Cigna elevated the value of its offering and drive increases in revenue (+23%), consideration (+37.5%), and regard (+41%).
