Instacart

Laura Jones, Chief Marketing Officer
Rogelio Magana, Sr. Director, Brand Strategy & Campaigns
Alina Kim, Sr. Brand Manager
Rachel Williams, Sr. Brand Campaigns Manager
Kate Rutkowski, Director, Brand & Culture
Brian Button, Creative Director
Missy Kockos, Associate Creative Director
Greg Damiani, Sr. Art Director
Claire Brown , Creative Program Manager
Rachel Holbrook, Production Consultant
Ryan Schinman, Celebrity Consultant
Ian Weintraub, Celebrity Consultant
Kerri Green , Celebrity Consultant
Dani Dudeck, Chief Communications & Policy Officer
Kelly Pakula, VP, Communications
Chrissy Trampedach, Sr. Director Communications
Francisca Fanucchi, Director, Communications

Droga5 *Lead Agency

Scott Bell, Chief Creative Officer
Harry Roman Torres Roman Torres, Co-Chief Strategy Officer
Colleen Leddy , Co-Chief Strategy Officer
Laurie Howell, Executive Creative Director
Maria Lee, Creative Director
Kevin Bryd , Executive Creative Director
Jonathan Mildenhall, Creative Consultant
Hope Nardini , Creative Director
Ads Dechaud, Art Director
Phil Le Brun, Copywriter
Jason Gan, Art Director
Ant Tull, Copywriter
Julia Heydemann, Copywriter
Martha Gill, Art Director
Anne Zeygerman, Design Director
Madeline Bone, Senior Designer
Justin Schneider, Group Communications Strategist
Moi Lee, Communications Strategist
Jesse Brihn, Co-Head of Film Production
Madeline Dooney, Senior Communications Strategist
Lea Mastroberti, Executive Group Account Director
Mike Ladman, Senior Music Supervisor
Justine Mar, Senior Managing Producer

120 Wall Street Manhattan NY, 10005 *Lead Agency

Mayflower Entertainment

Autumn Communications

Droga5

Scott Bell, Chief Creative Officer
Harry Roman Torres Roman Torres, Co-Chief Strategy Officer
Colleen Leddy , Co-Chief Strategy Officer
Laurie Howell, Executive Creative Director
Maria Lee, Creative Director
Kevin Bryd , Executive Creative Director
Jonathan Mildenhall, Creative Consultant
Hope Nardini , Creative Director
Ads Dechaud, Art Director
Phil Le Brun, Copywriter
Jason Gan, Art Director
Ant Tull, Copywriter
Julia Heydemann, Copywriter
Martha Gill, Art Director
Anne Zeygerman, Design Director
Madeline Bone, Senior Designer
Justin Schneider, Group Communications Strategist
Moi Lee, Communications Strategist
Jesse Brihn, Co-Head of Film Production
Madeline Dooney, Senior Communications Strategist
Lea Mastroberti, Executive Group Account Director
Mike Ladman, Senior Music Supervisor
Justine Mar, Senior Managing Producer

Carts are more than a collection of goods, they’re cultural artifacts. Snapshots of our lives, saying more about us than what’s for dinner. As the pandemic created mass success for grocery delivery services, a category that was previously nascent became overcrowded. When category leader Instacart looked to reassert their dominance, the cart became the conduit to increase orders and stake their claim in culture. With new found brand IP, we built a creative platform and timely activation that unlocked the cart’s possibilities, driving mass conversation and a boom in orders.