AGENCY
Brad Emmett, Chief Creative Officer
Chuck Meehan, Chief Creative Officer
Rob Legato, EVP, Group Creative Director
Michelle Musallam, Creative Director
Nick Marine, Creative Director
Hafeez Saheed, Executive Integrated Producer
Grant Theron, GM Global Business Lead & CEO Commonwealth
Krysty Sagnia, EVP, Executive Account Director
Diana Ceausu, Global Head of Strategy and Research
Francheska Gjeloshaj, Senior StrategistJason Dale, VP, Account Director
Weber Shandwick
Benjie Klein, VP, Platform Strategy
Steve Janisse, EVP, Client Experience
Brad Burke, EVP, Integrated Media Strategy
Tony Kause, Group Creative Director
Tim Rocklage, Senior Art Director
Anna Jacobs, Copywriter
Shenetta Johnson, VP, Client Experience
Katie Adams, Executive Vice President
Carat - United States
Kaitlin Freer, VP, Planning Director
Bootleg Films UK
JSM Music
SUMMARY
A transformation at GM was well underway, and the company’s effort to make EV’s for everyone had the potential to fight climate change to make the world a better place. GM needed to recruit tech professionals to get the job done. But GM and Detroit were symbolic of Rest Belt manufacturing, in contrast to a sunny and contemporary Silicon Valley. To achieve their ambitions, this campaign helped GM attract the kind of attention Silicon Valley receives and beat big tech in the recruitment race for top-tier talent.
