Subway

Ida Rezvani, Chief Client Officer
Shaheen Salimi, Executive Vice President
Carrie Walsh, Global CMO
Aileen Echenique, VP, Brand Creative + Activation
Cristina Wells, Vice President Marketing Strategy and Planning
Robin Seward, SVP, Marketing Strategy & Planning
Shannon Stowers, VP, Media & Channels
Spencer Holmes, Director, Video and Digital
Brad Simon, Senior Director, Brand Communications
Natalie Baj, Sr. Manager, Social & Activations
Sylvana Sabella, Social and Digital Media Marketer
Maria Hodgson, Marketing Manager, Video & Digital
Claudia Guzman, Director of Brand Insights

Dentsu Creative *Lead Agency

Jason Stefanik, Executive Creative Director
Angela Johnson, Client Development Officer, Integrated Client Lead
Katie Walley-Wiegert , Director of Brand Communications
Alisa Sengel, Group Creative Director
John-James Richardson, Group Comms Planning Director
Declan Byrnes-Enoch, Creative Director, Art
Alex Augustinos, Creative Director, Copy
Elizabeth Romme, Account Supervisor
Kaky Bott, Senior Strategist, Integrated Strategy
Samantha Carter, Account Executive
Tatiana Alban, Account Director
Carole McCarty, Executive Producer
Lauren Lampasi, Senior Producer
Jillian Zarem, Integrated Client Lead

Carat

Stephanie Adams, SVP, Media Planning
Hannah Jensen, Director National Video Investment
Rachel Krupitsky, Director, Paid Social

UEG

Josh Barnes, VP, CLIENT MANAGEMENT
Charlie Benjamin, Senior Manager, Rights and Partnerships
Casey Grochocinski, Director, Talent & Influencers
Chris Simmons, VP, Celebrity & Influencer

Tombras

Ashley Butturini, Chief Client Officer
Milla Stolte, Group Strategy Director
Aaron Fisher, Creative Director Art Director
Jeff Benjamin, Chief Creative Officer
Ryan Contillo, Creative Director Copywriter

FleishmanHillard

Josh Holland, Senior Vice President

People didn’t see Subway as a brand worth craving. To combat this, Subway created a new line of sandwiches designed to satisfy food cravings. But simply introducing a new menu couldn’t change the engrained preconceptions of Subway. To drive consideration, we needed to get people to see Subway differently. By drawing parallels between cravings and fandom culture, our campaign sparked a +9.3% lift in the perception “has food I crave,” +25% lift in future consideration, and an +8.6% lift in sales achieving Subway’s highest averaged restaurant sales in 10 years.