NBA

Katie Papelian , VP Marketing
Alaina Williams, Senior Director, Global Fan Marketing
Alexander Wood, Senior Advertising Manager
Jacinda Ortiz , Senior Manager, Media, Marketing, and Entertainment
Matt Halliwell , International Advertising and Content Manager
Cory Zalewski, Senior Manager Content Promotions and PSAs
Janine Dugre, Creative Director
Rudy Crew, Creative Consultant

Translation LLC *Lead Agency

Mina Mikhael , Creative Director
Steve Horn, Creative Director
Johana Martinez, Senior Art Director
Chanae Reed, Senior Copywriter
Asia Irvin , Junior Art Director
Alyssa Lee , Art Director
Marissa Valente , Copywriter
Lee Nichowitz, Senior Producer
Ashley Pineda, Junior Producer
Eric Lopez , Strategy Director
Alex Glaum , Context Strategist
David Mintz , Group Account Director
Taylor West , Account Director
Victoria Jean Pierre , Account Executive

Superprime

RPS

Parliament

Mediahub

The NBA doesn’t just compete with other sports leagues, it competes with entertainment as a whole. With general audience attention spans dwindling, we leveraged NBA’s 75th Anniversary season as an opportunity to create ‘NBA Lane’ and showcase why love for the game is continually trending up — and ultimately drive viewership and engagement for the start of season.