Nissan North America

Jennea Lee, Manager, Marketing Communications
Scott Traynor, Senior Manager

Designory (part of Nissan United) *Lead Agency

Dean Bowman, Executive Director Product Marketing Innovation
Carol Fukunaga, Senior Creative Director
Scott Fortenberry, Group Account Director
Paula Neff, Creative Director
Dane Davies, Senior Art Director
Candy Ho, Group Creative Director
Fabio Fantone, Senior Product Specialist
Brittany Harvel, Senior Creative Content Producer
Chad Weiss, Executive Creative Director
Scott Goldenberg, Associate Creative Director
Miles Friedman, Head of Production
Deborah Anguiano, Program Director
Alex Budzinski, Director, Post Production
Anthony Cerniello, Senior Editor
David Mudd, Motion Design Lead
Alexander Baur, Motion Designer
Connor Glynn, Video Editor
Craig Naylor, Lead Product Specialist
Eric Exley, Associate Director of Content Production

Google

Masha Abergel, Senior Client Partner
Matthew Lindley, Creative Director
Tannis McKenna, Global Account Executive, Auto

Nissan United

Leslie Stone, Chief Strategy Officer
David Banta, Head of Creative, Nissan
Renee Rauchut, Business Lead
Chris Ellis, Senior Strategist

After a glitzy new car reveal, how do you keep car shoppers interested while they wait for it to be available for purchase? Make them fall in love in 6 seconds, that’s how. Following advice from Google, we created targeted 6 and 15 second videos for Nissan that showed car shoppers key, crush-worthy “wow-moments” of the Nissan model they’re interested in. Viewers responded, and the videos resulted in a 61% increase in search life, best-in-class  consideration lift, and a 15x increase in subscribers to our Youtube channel.