AGENCY
Mikal Pittman, EVP Creative Lead
Debbie Myszynski, EVP, Account Director
Jamie Mack, VP, Account Director
Safia Hurst, Account Supervisor
Jason LaFlore, Creative Director
Matt Turnier, Creative Director
Megan Collins, Senior Strategist
Corey Pittman, Producer
Nora King, Copywriter
Naomi Frankel, Art DirectorCharissa Fort, Account Executive
Amber Mekled, Assistant Account Executive
Christopher Bridgland, SVP Strategy Director
Phoebe Alvarez, Director, Creative Resource Management
Austin Clapp, Strategist
Peggy Walter, VP Director, Celebrity Services
Hawkeye
Erin Maiorana, VP, Creative Director
Allison Cox, VP, Client Partner
Fleishman Hillard
Ted Maass, Account Manager
Tucker Travis, Account Manager
Vayner Media
Katie Beattie, Senior Account Director
Katherine Menza, Account Manager
SUMMARY
In 2022, Wingstop set out to launch its biggest innovation: a chicken sandwich. The problem? Consumers were loyal to their favorite brands. Wingstop created “The Chicken Sandwich Split,” a promotion that tempted chicken sandwich fans to break up with their favorite chicken sandwich brand. After all, when you can have 12 chicken sandwiches in flavors you’ve never had before, what is the benefit to being loyal?
The promotion contributed to Wingstop selling out of a 4-week supply in six days and drove acquisition rate 59% above the Q2 average.
