Citizens Bank

Jill Miller, Senior Vice President
Megan Kosakowski, VP, Brand Strategy & Advertising Manager

OGILVY MATHER *Lead Agency

Jon Wagner, Executive Creative Director
Martha West, Creative Director
Will Montgomery, Creative Director
Kimberly Duffy, Head of Client Services
Bryan Smith, Group Planning Director
Jessica Rivera, Director, Experiential
Hanah O'Hara, Account Director
Chris Beresford-Hill, President of NA Advertising
Jeff Curry, Executive Creative Director
Dustin Duke, Executive Creative Director
Lamar Phillips, Copywriter
Haeun Kim, Art Director
Aneta Klekotko, Art Director
Karen Miranda, Copywriter
Karen Rossiter, Senior Producer
Mel Senecal, Executive Producer
Lily Huang-Voronina, Production Coordinator
Mae Flordeliza, Executive Director of Digital Production
Gina Bacile , Studio Director
Marissa Michaels , Associate Strategy Director
Aaron Matys, Senior Producer, Experiential
Samantha Devine, Executive Group Director
Erin Sheehan, Account Director
Elizabeth Bernardin, Account Director
Lily Savage, Account Supervisor
Sherri Schubert, Event Manager
Jacqueline Ndjib, Influencer Strategist
Kerry Cheney, Senior VP, PR

RadicalMedia

Naomi Gilbert , Executive Producer
Matt Slater, Co-Executive Producer
James Spindler, Executive Creative Director
Fritz Simon, Creative/Design Director
Sean Leo , Creative Technologist

MediaCom

Jacqueline Puzo , Group Account Director
Justin Ho , Integrated Media Director

Hudson Cutler & Co

Esther Young , Vice President
Lavanya DJ, Managing Director

How does the 201st bank launching in New York create an ad campaign that’ll disrupt the market and convince highly discerning New Yorkers that they’re distinctly different? For Citizens, the answer was by not creating an ad campaign. Introducing the Living Portrait of NYC, a data-driven, interactive, live experience that brought to life the energy, creativity, and resiliency of New Yorkers. Beyond demonstrating how Citizens uniquely champions people and their communities, the effort garnered 48MM impressions, lifted brand awareness 7.2%, and achieved 100% positive sentiment, all in just four weeks.