Ben's Original

Anja Spielmann, Global Brand & Content Director
Caroline Sherman, Global Sr. Director Corporate Affairs
Rafael Narvaez , Global CMO
Kristen Campos, VP Corporate Affairs, US
Angie Madigan, Vice President of Marketing
Katie Kaylor , Global CMI Foresight Manager
Sara Schulte, Senior Manager, Corporate Affairs
Drew Brinckerhoff, Marketing Director

The&Partnership Europe *Lead Agency

Gemma Gee , Business Director
Oliver Egan, Planning Partner
Alex Dobson, Strategy Director
Andre Moreira, Executive Creator Director & Partner
Fabio Abram, Creative Director
Braulio Kuwabara, Senior Creative
Holly Simmons, Senior Producer
Lilli Burridge Payne, Assistant Producer
Mara Vojnovic, Graphic Designer

Weber Shandwick *Lead Agency

Gabby Sagers, gsagers@webershandwick.com
Jerry Gleason, Executive Vice President

MediaCom

Kathryn Ford, Group Director
Christie Wang Wirtz, Creative Strategy Director
Andrew Mesrobian, Media Planning Supervisor
Colleen Barrett, Media Planner

JKR

Richard Aylen, Group Account Director
Uttara Mastings, Group Strategy Director
Martin Francis, Creative Director
Vicki Brown, Design Director

Energy BBDO

Marilyn Sorita, SVP Client Service Director
Azia Perkins, Senior Account Executive
Lauren Brown, Group Planning Director
Jennifer Jasso, Junior Strategist

The Mars Agency

Ellen Stiffler, SVP Client Leadership
Rachel Doyle, Director Client Leadership
Chris Long, Creative Director

In the wake of a cultural reckoning, Uncle Ben’s® took action to understand inequities associated with the brand's name and face. Committed to supporting a more inclusive world, Uncle Ben’s became Ben’s Original™, alongside a new purpose to create opportunities that offer everyone a seat at the table. Faced with divided audiences, but guided by Purpose, the brand launched a global platform and campaign celebrating the differences we all bring to the table. Despite complex challenges, the brand grew in penetration, market share, consumer perception and purchase intent.