General Mills

Kristin Atherton, Brand Experience Director
Kaylee Pohlmeyer, Brand Experience Manager
jamie Kollen, Brand Experience Manager
Katie Wong, Brand Experience Sr Manager
Molly Moon, Brand Experience Assistant Manager
Erin Baumgarten, Sr Brand Experience Planner
Ashley Soukup, Sr Brand Associate Manager
Jenna McGrath, Sr Brand Manager
Susie Newsham, PR Manager
Jenna Hernandez, Commerce Marketing Manager
Mike Churchill, Production Orchestrator
Brandon Tyrrell, Sr Experience Strategist
Zoe Stern, Sr Brand Experience Planner
Rianne Cole, Associate Director, Social

General Mills *Lead Agency

Kristin Atherton, Brand Experience Director
Kaylee Pohlmeyer, Brand Experience Manager
jamie Kollen, Brand Experience Manager
Katie Wong, Brand Experience Sr Manager
Molly Moon, Brand Experience Assistant Manager
Erin Baumgarten, Sr Brand Experience Planner
Ashley Soukup, Sr Brand Associate Manager
Jenna McGrath, Sr Brand Manager
Susie Newsham, PR Manager
Jenna Hernandez, Commerce Marketing Manager
Mike Churchill, Production Orchestrator
Brandon Tyrrell, Sr Experience Strategist
Zoe Stern, Sr Brand Experience Planner
Rianne Cole, Associate Director, Social

Mindshare United States

Valerie Henninger, Managing Director
James Geiger, Director, Strategic Planning
Paola Avila, Associate Director, Digital Investment

Golin

Cossette

As the inventor of the granola bar, with ‘Nature’ in our name, we were in a unique position to drive and scale change for the environment. We successfully transformed Nature Valley Crunchy wrapper into the first-ever store drop-off recyclable snack wrapper, but we had to address a huge issue: 80% of Americans don’t know how to recycle. We made it easier to navigate, educated people on how to recycle, inspired action and kept our technology open-source. We captured the nation’s attention, increased brand perception and saw sales lift.