1997

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LANGUAGE

PROGRAM

PUBLISHED CASE

CATEGORY

AWARD LEVEL

CASES

1997 United States
New Product or Service Introduction or Line Extension
GRAND
You Are Not Ready/red E

Agency: TBWA\Chiat\Day
Brand: Sony PlayStation
Client: Sony Computer Entertainment America, Inc.
Language: English

1997 United States
Automotive - Aftermarket
GOLD
The Protection Specialist

Agency: Grey New York
Brand: Prestone
Client: Prestone Products Corporation
Language: English

1997 United States
Household Supplies & Services
GOLD
Under Here

Agency: Grey New York
Brand: Endust For Electronics
Client: Kiwi Brands, Inc.
Language: English

1997 United States
Electronics
GOLD
Shock Waves

Agency: BBDO Los Angeles
Brand: Pioneer
Client: Pioneer Electronics USA, Inc.
Language: English

1997 United States
Culture & The Arts
GOLD
Dresden: Treasures from the Saxon State Library

Agency: ADWORKS,INC
Brand: Library of Congress
Client: The Library Of Congress
Language: English

1997 United States
Computer Hardware
GOLD
Home Achiever Campaign

Agency: BBDO West
Brand: Apple Macintosh
Client: Apple Inc.
Language: English

1997 United States
Computer Hardware
GOLD
K-12 Discovery Campaign

Agency: BBDO West
Brand: Apple Macintosh
Client: Apple Inc.
Language: English

1997 United States
Government & Public Service
GOLD
Make Your Move Before We Make Ours

Agency: Cronin and Company, Inc.
Brand: Connecticut Department of Revenue Services (DRS)
Client: Connecticut Department of Revenue Services
Language: English

1997 United States
Travel & Tourism
GOLD
A Million Miles from Monday...In Illinois

Agency: FCB Chicago
Brand: Illinois Bureau of Tourism (IBOT)
Client: Illinois Bureau of Tourism
Language: English

1997 United States
Healthcare, Products & Services
GOLD
Ritecall

Agency: McCann-Erickson Atlanta
Brand: Scottish Rite Children's Medical Center
Client: Scottish Rite Children's Medical Center
Language: English