2016
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LANGUAGE
PROGRAM
PUBLISHED CASE
CATEGORY
AWARD LEVEL
CASES
- 2016 Greater China
- Finance
- FINALIST
- NetEase Youqian: Real Viral Marketing Earns Engagement
- Agency: Yoya
- Brand: NetEase
- Client: NetEase
- Language: Mandarin
- 2016 Greater China
- David vs. Goliath
- FINALIST
- Healthy Walking-HeHa X Bright Dairy "Walk-exchange-milk" Campagin
- Agency: Trueland
- Brand: HeHa
- Client: iHeHa
- Language: Mandarin
- 2016 Greater China
- Sponsorship & Event Marketing
- FINALIST
- Lux Ninetieth Anniversay "Cheer for Glamour Woman" Annual Special Entertainment IMC
- Agency: Sohu Video
- Brand: Lux
- Client: Unilever China
- Language: Mandarin
- 2016 Greater China
- Personal Care
- FINALIST
- Gillette Razor-Virtual Reality
- Agency: MediaCom
- Brand: Gillette
- Client: P&G China
- Language: Mandarin
- 2016 Greater China
- Carpe Diem - Products
- FINALIST
- Zhujiang Beer-Soccer-fan Union
- Agency: Hylink
- Brand: Pearl Beer
- Client: Pearl Beer
- Language: Mandarin
- 2016 Greater China
- Brand Experience
- FINALIST
- Buick Verano GS Channel Feel-O2O Experiential Scene Marketing Campaign
- Agency: Hylink
- Brand: SAIC General Motors Buick
- Client: SAIC General Motors Corporation Limited
- Language: Mandarin
- 2016 Greater China
- Beauty & Fragrance
- FINALIST
- First-ever Reality Show of Ads "Along The Way, Now Is Good"
- Agency: Arkr Digital
- Brand: adidas neo
- Client: Adidas China
- Language: Mandarin
- 2016 Greater China
- Carpe Diem - Services
- FINALIST
- All New Bora-Kung Fu Panda Release Warm-up Campaign
- Agency: Dentsu Aegis Network
- Brand: FAW-Volkswagen All New Bora
- Client: FAW Volkswagen Automobile Co., Ltd.
- Language: Mandarin
- 2016 Greater China
- Sponsorship & Event Marketing
- FINALIST
- Movie "Warcraft" X Baofeng VR: Scene O2O Marketing Cooperation
- Agency: Baofeng
- Brand: Baofeng VR
- Client: Baofeng
- Language: Mandarin