2018
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CASES
- 2018 Greater China
- Seasonal Marketing
- FINALIST
- Spicy Marketing Igniting Sprite Growth
- Agency: Ogilvy Shanghai
- Brand: Sprite
- Client: Coca Cola China
- Language: Mandarin
- 2018 Greater China
- Automotive - Aftermarket
- FINALIST
- BMW Extended warranty -Out of control
- Agency: interone
- Brand: BMW
- Client: BMW China
- Language: Mandarin
- 2018 Greater China
- Agricultural, Industrial & Building
- FINALIST
- A sharp eye for discovering premium peach
- Agency: Baidu
- Brand: Baidu
- Client: Baidu
- Language: Mandarin
- 2018 Greater China
- Activations
- FINALIST
- Live For Now
- Agency: Civilization
- Brand: Pepsi
- Client: PepsiCo China
- Language: Mandarin
- 2018 Greater China
- Seasonal Marketing
- FINALIST
- Refire the Chinese Tradition
- Agency: 180.ai
- Brand: JD.COM
- Client: JD.com
- Language: Mandarin
- 2018 Greater China
- Seasonal Marketing
- FINALIST
- Love Trilogy
- Agency: 180.ai
- Brand: JD.COM
- Client: JD.com
- Language: Mandarin
- 2018 Greater China
- Beverages - Non-Alcohol
- FINALIST
- NESCAFÉ SENSE CAFÉ
- Agency: Ogilvy Beijing
- Brand: NESCAFÉ
- Client: Nestlé China
- Language: Mandarin
- 2018 Greater China
- Youth Marketing
- FINALIST
- 《Hardcore youth》
- Agency: Wondering Media
- Brand: honor
- Client: HUAWEI
- Language: Mandarin
- 2018 Greater China
- Entertainment & Sports
- FINALIST
- McDonald's 2018 CNY Campaign
- Agency: Leo Burnett Shanghai
- Brand: McDonald's
- Client: McDonald's China
- Language: Mandarin