2018
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LANGUAGE
PROGRAM
PUBLISHED CASE
CATEGORY
AWARD LEVEL
CASES
- 2018 Greater China
- Multicultural
- BRONZE
- Three Minutes
- Agency: Media Arts Lab
- Brand: Apple Inc.
- Client: Apple Inc.
- Language: Mandarin
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- 2018 Greater China
- Carpe Diem
- BRONZE
- CMB Overseas Credit Card-《Your world is more important than the whole world》Integrated marketing communication
- Agency: YOYA Digital
- Brand: China Merchants Bank Credit Card Center
- Client: China Merchants Bank
- Language: Mandarin
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- 2018 Greater China
- Beverages - Non-Alcohol
- BRONZE
- Live for now
- Agency: Civilization
- Brand: Pepsi
- Client: PepsiCo China
- Language: Mandarin
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- 2018 Greater China
- Sponsorship & Event Marketing
- BRONZE
- Play Hamburgers with Minions
- Agency: TBWA Shanghai
- Brand: McDonald's
- Client: McDonald's China
- Language: Mandarin
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- 2018 Greater China
- Brand Content & Entertainment
- BRONZE
- Cloud Cream Cone
- Agency: MATCH
- Brand: Nivea
- Client: Beiersdorf
- Language: Mandarin
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- 2018 Greater China
- Engaged Community
- BRONZE
- UT World
- Agency: TBWA Shanghai
- Brand: Uniqlo
- Client: FAST RETAILING China
- Language: Mandarin
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- 2018 Greater China
- Positive Change - Social Good: Brands
- BRONZE
- Black Spots Campaign
- Agency: X-Line Co., Ltd. (dentsu group)
- Brand: Taiwan Star
- Client: Taiwan Star Telecom Corporation Limited
- Language: Mandarin
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- 2018 Greater China
- Carpe Diem
- BRONZE
- Black Spots Campaign
- Agency: X-Line Co., Ltd. (dentsu group)
- Brand: Taiwan Star
- Client: Taiwan Star Telecom Corporation Limited
- Language: Mandarin
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- 2018 Greater China
- New Product or Service Introduction or Line Extension
- BRONZE
- Be Initiator and Get Rewards
- Agency: +ing
- Brand: Shop Perfect
- Client: Everrich
- Language: Mandarin
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- 2018 Greater China
- Brand Experience
- BRONZE
- Samsung' 75-inch large-screen TV Digital Campaign 《Bigger is Better》
- Agency: Cheil China
- Brand: Samsung Electronics
- Client: Samsung
- Language: Mandarin
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