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Gain
Driving Gain MegaBrand at Walmart

RAN IN: United States

CLIENT
Procter & Gamble


Walmart

AGENCY
Saatchi & Saatchi X *Lead Agency

Chance Chapman - Sr. Digital Strategist
Christina Davidson - Project Coord.
Frank Flurry - Production Services Director
Anita Fredrick - Production Services Supervisor
Teresa Hill - Sr. Project Manager
Sarah Hood - Sr. Acct. Manager
Sarah Huhn - Project Manager
Kevin Murphy - Creative Director
Mariali Paz De Leon - Assoc. Creative Director
Alex Sorrell - Promotions/Media Buyer


SUMMARY

Gain has passionate followers - Gainaics - who want the clean aroma of Gain throughout their homes. Through disruptive in-store custom displays at Walmart, we showed our shoppers how to bring the Gain difference to every room in her home using various products. We also connected with her through innovative social media and print, touching her throughout the shopping cycle. The results significantly exceeded all goals, including dramatic double-digit sales growth in core Gain products. With exclusive online custom bundles available on Walmart.com, Walmart's market share significantly outpaced the national market share.

CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Packaging, Print, Retail Experience, Sampling, TV

Audience: Women,Hispanic or African American Female (35-45)

Objectives: Market share - increase

Type: Business-to-Consumer

Classification: National

Language: English