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Nicorette
GSK Target Quit By Design

RAN IN: United States

CLIENT
GlaxoSmithKline

Tony Balk - Shopper Mktg. Manager
Joe Cadle - Shopper Mktg. Director
Ken Friend - Director, Customer Sales
Mark Gutzmann - Retail Customer Solutions Manager
Khurram Malik - Retail Customer Solutions Manager

AGENCY
Ryan Partnership *Lead Agency

Karen Gebhart - EVP
Guy Burns - Director, Digital Strategy
Clint Correa - Digital Production Manager
Wendy Miranda - Sr. Art Director
Rebecca Zdarsky - SVP, Creative Director


SUMMARY

How can the makers of Nicorette and NicoDerm CQ help smokers finally quit for good? GlaxoSmithKline partnered with Target to created a first of its kind interactive behavioral support experience to support the quit smoking journey of the Target guest. It's called Quit by Degn and it's exclusively for Target. At QuitbyDesign.com, Target guests are invited to create a quit smoking plan as unique as youelf. The result is a completely personalized plan that fits the needs of the individual quitter. Thousands of Target guests have engaged in the experience and are on their way to becoming smoke-free.

CASE STUDY

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CASE VIDEO


Hero Medium: Digital/Interactive

Medium Featured On Video: Digital/Interactive, Direct, Mobile/Tablet, Retail Experience

Audience: Boomers (45+),Mothers,Women,Young Women (20-35)

Objectives: Gain trial

Type: Business-to-Consumer

Classification: National

Language: English