Kmart

Bill Kiss - Chief Digital Mktg. Officer, VP
Andrew Stein - CMO, VP of Mktg. Planning
Mark Andeer - VP, Creative

FCB Chicago *Lead Agency

Todd Tilford - CCO
Chris Bing - SVP, Group EP/Agency Producter
Sean Burns - VP, Creative Director, Copywriter
Casey Cobler - Editor, Inside Job
Jon Flannery - EVP, Executive Creative Director
Howie Ronay - SVP, Creative Director

Bob Industries

Zach Math - Director

Kmart's reputation had taken a hit over the years and out-of-stocks was one of the issues. A complete logistics overhaul wasn't possible so our challenge was to find a marketing solution to an inventory problem. The answer was a service that essentially made Kmart's vast online inventory available to in-store shoppers. Brought to life with incredible humor, Ship My Pants made the message and the joke one and the same resulting in unprecedented consumer engagement, sales well above expectations, and renewed relevancy for the brand.