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AMP Energy
AMP Energy PowerDash

RAN IN: United States

CLIENT
PepsiCo

Greg Herman - Mktg. Manager
Amy Wong - Mktg. Analyst

AGENCY
Mekanism *Lead Agency

Elijah Bilotta - Assoc. Director, Integrated Media
Sean Cosier - Creative Technologist
Mary Evangelista - Social Media Strategist
Albert Ignacio - Design Director
Amanda McCroskery - Producer
Caroline Moncure - Assoc. Director, Client Strategy
Kevin Mulroy - Creative Director
Ryan Paulson - Copywriter


SUMMARY

AMP Energy faced a huge challenge in 2013 when their media budget was cut by 90%. Knowing we would need to shift focus to non-traditional media, we launched AMP Energy PowerDash, a mobile racing game that spurred social engagement through Facebook leaderboards and used location-based communications to encourage players to go into nearby 7-Elevens to scan cans of AMP to earn game points and get coupons. Ultimately the PowerDash game was played over 4 MILLION times and AMP sales increased by 10% as compared to the 2012 7-Eleven promotion period.

CASE STUDY

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CASE VIDEO


Hero Medium: Mobile/Tablet

Medium Featured On Video: Digital/Interactive, Direct, Mobile/Tablet, Retail Experience, Shopper Involvement

Audience: Men,Young Men (20-35),Young Women (20-35)

Objectives: Build, defend brand position

Type: Business-to-Consumer

Classification: Local,Regional,National

Language: English