Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Kellogg's Masterbrand
Share Breakfast

RAN IN: United States

CLIENT
The Kellogg Company

Sarah McLaren - Brand Manager
Brandy Ruff - Director, Brand PR
Kristin Wesolowski - Assoc. Integrated Promotions

AGENCY
Leo Burnett/Arc Worldwide *Lead Agency

Varsha Kaura - SVP, Acct. Director
Colleen McTaggart - Assoc. Creative Director
Merry Carole Powers - Assoc. Creative Director
Taylor Stat - Acct. Executive
Lindsey Woerther - Sr. Acct. Executive


Starcom MediaVest Group *Lead Agency

Shaun Rudy - VP, Experience Director
Matt Sharon - Director


Catapult


VML


Krispr Communications


SUMMARY

Sadly, 1 in 5 American kids are going without breakfast every day before heading to school. Kellogg's knows the importance of starting the day with breakfast, especially for kids. Through Share Breakfast, Kellogg's reinforced the power of breakfast with Moms while simultaneously alerting her to the problem of childhood hunger. Through easy ways to share breakfast in owned spaces and at retail, Moms helped us exceed our goal of 1MM breakfast donations with 700,000 breakfasts shared through social media and another 880,000 shared through on-pack promotions!

CASE VIDEO


Hero Medium: Print

Medium Featured On Video: Interactive,Packaging,PR

Audience: Families,Mothers

Objectives: Build brand equity

Type: Business-to-Consumer

Classification: National

Language: English