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Moms Demand Action
It's time for Gun Sense

RAN IN: United States

CLIENT
Moms Demand Action

Shannon Watts - Founder

AGENCY
Grey Canada *Lead Agency

Patrick Scissons - CCO
Marshneill Abraham - Assoc Content Director
Malcolm Mclean - VP, Strategy
Trickey Rob - Art Director
Laura Rovinescu - Acct. Supervisor
Kuzmich Vikki - Producer
Zhang Yusong - Art Director


SUMMARY

On December 14, 2012 the Newtown, Connecticut school shooting left 28 people dead including 20 6-year-olds as a direct result of the nations lax gun laws. Moms Demand Action was an organization of a few mothers who were moved to do something to prevent future tragedies. With an advocacy campaign that asked Americans one simple question, Does it make sense? this group was able to grow into an organization of over 100,000 influencers and delivered 90% public support for a ban on assault weapons and universal background checks.

CASE STUDY

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CASE VIDEO


Hero Medium: Direct

Medium Featured On Video: Print,TV,Events

Audience: Brand Influencers,Families,Fathers,Mothers,Women,Other

Objectives: Government and social aims

Type: Business-to-Consumer

Classification: National

Language: English