Crown Imports LLC

Jim Sabia - CMO
John Alvarado - VP, Brand Mktg.
Julia O'Brien - Sr. Brand Manager, Modelo Especial
Heide Tierney - VP, Insights & Analytics

La Comunidad *Lead Agency

Jose Molla - Co-Founder, Co-CCO
Joaquin Molla - Co-Founder, Co-CCO
Maryanne Dammrich - Acct. Director
Laurie Malaga - VP, Integrated Production
Leo Prat - Executive Creative Director, Copywriter
Ricky Vior - Executive Creative Director, Art Director

Horizon Media

Modelo Especial is the #3 Import Beer that most consumers have never heard of. Despite selling over 43 million cases annually, nearly 40% of Hispanic Men 21-34 were still unaware of the brand. In order to break through the premium sameness of the import category with less spend, Modelo Especial dared to be real with consumers. To show it understands their world and what matters most, both in life and in a beer. Since launch, awareness has grown 10 percentage points, with a 24% increase in sales. Now that's Especial.