Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

American Express Canada
Cloud 10 - Revitalizing the Airport as an acquisition channel

RAN IN: Canada

CLIENT
American Express Bank of Canada

David Barnes - VP, Public Affairs & Brand Comm.
Tim Elgar - Director, Consumer Charge Cards
Aileen Kheraj - Director, Consumer Card Acquisition
Tina Santoro - Sr. Manager, Advt. & Sponsorships
Chris Vadori - Sr. Mktg. Analyst, Brand Advt.

AGENCY
Ogilvy & Mather *Lead Agency

Matt Hassell - CCO
Jamie George - Assoc. Creative Director
Jo Palmiero - Sr. Partner
Katherine Palumbo - Acct. Director


Mindshare


High Road Communications


Greater Toronto Airport Authority

Michael Ross - Director, Retail & Guest Services


SUMMARY

American Express's Platinum Card franchise had been lagging in Canada, experiencing steady application declines. The Airport channel had historically been relied on to attract affluent prospects to the card, but had become stagnant. The solution: partner with Toronto Pearson International Airport to deliver an elevated experience, Cloud 10. Which, was designed to provide special treatment for current customers and to create Cardmember envy amongst prospects. Since launch Cloud 10 has successfully grown Platinum Card applications by 51% against forecast and delivered an exceptional ROMI of $2.74 for every $1 spent.

CASE VIDEO


Hero Medium: OOH

Medium Featured On Video: Interactive,Mobile/Tablet,Sales Kiosks

Audience: Boomers (45+),Men,Women,Travelers

Objectives: Gain new customers

Type: Business-to-Consumer

Classification: Local,Regional

Language: English