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Obama
Obama for All

RAN IN: United States

CLIENT
Obama for America

David Axelrod - Sr. Advisor
Jim Messina - Campaign Manager
Buffy Wicks - Director, Constituency Outreach

AGENCY
SS+K *Lead Agency

Bobby Hershfield - CCO
Rebecca Matovic - Partner
Nathan Philips - Copywriter
Kate Rothen - Partner
Rob Shepardson - Partner
Lenny Stern - Partner
Jessica Stewart - Art Director


SUMMARY

In 2012, we were responsible for helping Obama capture critical 18-29 year old voters. However, messages that worked in 2008 did not have the same power in 2012. We had to remind these young voters how important they were, and reignite their fighting spirit. We appealed to the sacred beliefs of the New Values Voters to show that a vote for Obama is a vote for all of us.

CASE VIDEO


Hero Medium: Consumer Involvement

Medium Featured On Video: Consumer Involvement,Viral Video,Print

Audience: Brand Influencers,Young Men (20-35),Young Women (20-35)

Objectives: Political campaigns

Type: Business-to-Consumer

Classification: Local,Regional,National

Language: English