Cadillac

Don Butler - VP, Cadillac Mktg.
Jennifer Hoffman - National Advt. Manager
Molly Peck - Director, Advt. & Sales Promotion

Fallon *Lead Agency

Denis Budniewski - General Manager
Adam Chorney - Director, Connection Planning
Todd Riddle - Executive Creative Director, Cadillac
Aaron Seymour-Anderson - Art Director
Marc Stephens - Designer
Paula Weisenbeck - Acct. Supervisor
Bradford Williams - Group Acct. Director

Carat

For the first time in years, Cadillac was launching a car into the lucrative compact luxury segment the Cadillac ATS. Quick, nimble, and fun to drive, the ATS had to disrupt all the floaty boat Cadillac stereotypes. The solution was to position the ATS as a much-needed challenger to the BMW 3-Series the 800-lb. gorilla in the segment. With 7 out of 10 ATS buyers purchasing their very first Cadillac, this campaign helped the Cadillac brand begin to elbow its way back into the Tier 1 luxury conversation.