McNeil Consumer Healthcare

Colleen Sellers - Brand Director, Allergy Franchise
Erin Slafka - Assoc. Brand Manager

JWT New York *Lead Agency

Howard Courtemanche - EVP, Global Business Director
Cathy Clift - Executive Planning Director
Joydeep Dey - Planning Director
Sue Han - Business Director
Howard Lenn - Creative Director
Miriam Raisner - Planner
Paul Turzio - Analytics Director
Eric Weisberg - Executive Creative Director

Thanks to competition from other OTC allergy brands and inexpensive private label products, ZYRTEC was losing users. We were also seeing decreased usage among existing customers, who were turning to competitors for more of their allergy needs. We needed to reinforce ZYRTEC's role in existing users' allergy toolkit, so we set out to prove that we could meet more of their allergy needs - even beyond the bottle. Enter AllergyCast - a branded mobile app providing an invaluable service that engaged allergy sufferers and bonded them to the brand.