American Airlines

Virasb Vahidi - SVP, Chief Commercial Officer
Alice Curry - Managing Director, Advt., Promotions & Product Mktg.
Rob Friedman - VP, Mktg.
Jill Surdek - Managing Director, Brand & Customer Experience Strategy

McCann New York *Lead Agency

Vann Graves - EVP, Global Executive Creative Director
Bill Miller - EVP, Global Business Leader
Mike Medeiros - SVP, Executive Strategy Director

FutureBrand *Lead Agency

Kari Blanchard - Executive Director, Strategy
Beth Mallow - Acct. Director
Sven Seger - CCO

How do you take an aging American Airlines and turn it around in a highly competitive environment with bankruptcy hanging over our head; and before there was widespread new products that many of our savvy fliers would actually experience? You build a new, modern experience that brings back the wonder in air travel and with it, inspire your most important customers. That's the New American is arriving and with it brand health is up X% and gaining almost 50% increase in our share of the next 10 flights.